Evolving Mayfair & Belgravia together

During the next 20 years we want Mayfair & Belgravia to be more active, more open and more integrated, with better streets, greener spaces and enterprising places that appeal to the many, not just the few.

Our 20 year vision

London is an ever-changing city. Always growing. Always evolving. Over the next 20 years it will be home to 10 million people, placing unprecedented demands on our places and communities.

Grosvenor's 20 year vision is of Mayfair & Belgravia evolving together with an ever-changing London: playing a leading role in its remarkable success story, becoming more active, open and integrated.

As long-term stewards, we want to understand how our communities will evolve and to share our long-term thinking with them and others. Retaining the achievements of our first 300 years as custodians and embracing new possibilities. Creating better streets, greener spaces and enterprising places for communities that are physically and digitally connected.

This is a singular vision of the future that can only be realised through collaboration, evolving Mayfair & Belgravia together with many stakeholders. This is a challenge we relish. A challenge that starts now...

The outcomes

Seven bold and ambitious outcomes define our vision for Mayfair & Belgravia in the future.

Our 20 year timeline

The timescales for realising different aspects of this vision will vary from one or two to many years. This timeline will evolve as we partner with others and create plans to deliver the vision. You can click on the timeline to learn more about the outcomes and perspectives defining our approach.

This timeline will evolve as we partner with others and continue to create plans to deliver this vision
View as a list
Our vision in full

Further reading

We hope this vision and its evidence base can guide, challenge and inspire us. We want to work with our customers, partners and stakeholders to secure the success of Mayfair & Belgravia at the heart of a growing global city.

How we created our vision

In setting down our thinking, we gathered many views through interviews and roundtables with stakeholders and customers. We developed a scenario for London’s future to understand the context and our likely future customers. And we commissioned extensive research.

We framed our approach throughout with Grosvenor’s ‘Living cities’ philosophy which sets out the attributes we believe make cities successful. This philosophy supports our business strategy, guiding us to create, invest in and manage properties and places that contribute to the enduring success of cities.

In writing the vision, we had four guiding principles, namely that:

  1. We manage Mayfair & Belgravia as places where people choose to live, to locate their businesses or to visit, focusing on the place as much as on individual buildings.
  2. We seek to create places that host strong communities and that can continue to adapt to new circumstances and demands.
  1. We want the estate and its neighbourhoods to be well connected, both physically and digitally, so that their success is strengthened by greater integration with a successful London.
  2. We can only deliver our vision through deeper collaboration with a wide range of people and organisations.